A. Print/Magazine Advertising – Consumer
Consumer – Print Single
Consumer – Print Campaign (two or more campaign)
B. Print/Magazine Advertising – Public Service
Public Service – Print Single
Public Service – Print Campaign
C. Interactive Print Campaign
The print ad has an element in its execution where a reader can interact with the physical print ad in the newspaper or magazine like QR Codes, Augmented Reality (AR), coupons, cut-outs, scented ink, etc.
D. Integrated Print Campaign
A campaign for an advertiser that uses a multidisciplinary approach to deliver a consistent set of message in more than two different communication channels like websites, mobile, events, promotions, broadcast, etc. with print at the core of this integration.
E. Special Print Media Execution
Eg .False covers, wraps, inserts, special paper, product sampling in print publications.
F. Online Advertising Campaign
The online advertising campaign must have run in the website and online products of the newspaper or magazine titles like e-news, digital editions.
Banner ads in the websites or e-editions of a print publication
Digital Ads/Online Ads
Digital ads in electronic editions, e-editions of print publications or on the social media pages
PRINT CRAFT/TECHNICAL CATEGORY
BEST ART DIRECTION
BEST DIGITAL IMAGING/RETOUCHING
G. Newspaper Design
G1. Newspaper Cover
G2. Newspaper Whole
G3. Newspaper Special Executions
G4. Newspaper Supplements
H. Magazine Design
H1. Magazine Cover
H2. Magazine Whole
H3. Magazine Special Executions
H4. Magazine Supplements
Newspaper Magazine Craft
Best Overall Newspaper Design
Best Overall Magazine Design
Best Newspaper Supplement Design
Best Newspaper Section/Feature Design
Best Magazine Section/Feature Design
Brief: Develop an interactive print campaign targeted to millennials, on Fake News and Reading Trusted Sources
Student – Print Single
Student – Print Campaign (more than two print ads in a series)
Student – Interactive (included digital component with print at the core medium.