Boy Pangilinan

Chief Executive Officer
Mediaforce Vizeum

ANGELITO “Boy P” PANGILINAN
Chief Executive Officer, Vizeum Philippines
Chief Integration Officer, Dentsu Aegis Network, Philippines

Former Employment:

MediaCom Philippines
Managing Director
October 2006 – April 2009

Campaigns & Grey
General Manager/COO
June 1996 – September 2006

Dentsu Young & Rubicam
Executive Vice President, Media
January 1986 to February 1996

Dentsu Young & Rubicam Asia Pacific
Regional Media Director
1993 to June 1995

Walter Thompson Co.
Associate Media Director
1980 to 1986

University of Sto. Tomas Graduate School
Professorial Lecturer, Advertising Media Planning
1984

Maryknoll College (now Mirriam College)
Lecturer, Advertising Media Planning
1984

Communication Concepts
Media Manager/Account Manager
1979

Ace-Compton Advertising (now Ace Saatchi & Saatchi)
Media Staff Assistant
1978

Asia Research Organization (Gallup International)
Tabulator, Field Supervisor
1973 to 1977

INDUSTRY INVOLVEMENT

Media Specialists Association of the Philippines
– President, 2013
– Chairman, Media Congress 2013

Ad Standards Council
– Director, 2012-2015

Ad Summit Pilipinas 2014
– Co-Chairman, Program Committee

Advertising Board of the Philippines (ADBOARD)
– Director, 2012-2015
– Vice Chairman of the Board of Directors, 2000
– Director, 1998 & 1999
– Chairman, Industry Development Committee, 1998 & 1999
– Chairman, Finance Committee, 2003
– Chairman, Membership and By Laws, 2002

Association of Accredited Advertising Agencies – Philippines (4As-P)
Chairman, 1999 and 2002

Agency of the Year Awards, Chairman, 1999

TV Research Council
– Director, various years

Radio Research Council
– Director, various years

OTHER RELEVANT INFORMATION

Wrote the chapter on “Effective Media Planning” in the book

The Science of Advertising, part of a 2-volume book, the other being Art & Advertising

Travel Blogger – www. boyplakwatsa.com