Experience

Vice-President for Advertising, SM Supermalls February 2011 – Present

• Handles tri-media advertising campaigns for SM Supermalls nationwide. Provides overall direction to advertising agencies for creative executions. Provides briefs for all media plans and programs to support the creative campaigns. Other responsibilities include crisis communications, strategic planning and consumer insight analysis for SM Supermalls. Assists in other projects directed by management as needed.

Marketing Director, iConnect (Choicephone LLC) June 2009 – January 2011

• As Head of Marketing for iConnect, Guam’s favorite Push-to-Talk network, instituted a fresh approach in advertising and media management. Launched iConnect Buddy, the GSM network of Choicephone LLC, in Guam, through cost-efficient, creative advertising and promotions. Produced over 10 TV advertisements for both brands in the span of 2 years.

Senior Vice-President for Marketing, Araneta Group of Companies January 2000 – March 2009

• Launched Gateway Mall and provided direction for marketing of Araneta Center’s various real estate properties : Ali Mall, Farmer’s Plaza, Farmer’s Market, Araneta Coliseum, Binibining Pilipinas. Led the Marketing teams of Pizza Hut, Dairy Queen and Taco Bell, helping the brands win several world recognitions and awards, two of which Pizza Hut’s “Hate Late” Delivery Campaign and “Makin’ It Great” thematic campaign.

Marketing Manager & Vice-President for Marketing, Philippine Pizza Inc. 1983 – 1995

• Grew the Pizza Hut brand in the Philippines from 1 branch in Quad Carpark to over 100 across the Philippines, through aggressive and differentiated marketing strategies and campaigns.

Banquet Sales Officer, Silahis International Hotel 1981-1982
Marketing Coordinator, PHILCITE 1980-1981

 

Education
Ateneo de Manila University, Masters Degree in Theology 1996-2000

• While consulting for several retail and fast-moving consumer goods companies, pursued a masteral degree in Theology, major in Pastoral Ministry and Family Counseling.
  Ateneo de Manila, AB Communication Arts 1997-1980

Assumption Convent, Grade School & High School Studies 1968-1976

 

Organizations
International Council of Shopping Centers, Certified Marketing Director (CMD) 2006-Present
For more information: https://ph.linkedin.com/in/gracemagno